Q&A with the CEO & President of Media West, Inc.

It’s a rare opportunity to meet two leaders who share a unified and dynamic business philosophy. Mike Kuntz and Tricia Schneider, CEO and President of Media West, Inc., respectively, exemplify this synergy. Each oversees different facets of the business, yet they match perfectly when it comes to their core values and vision for the company.

“We both have a ferocious dedication to giving our best at every turn,” said Kuntz. “Over the years, we’ve translated this to our ‘Every. Single. Time’ philosophy which has become a successful formula for how we do business. It’s our actionable and powerful commitment to creativity and innovation, relationships, processes, and people.”

Schneider emphasized that this philosophy is “what inspires us to be the best at what we do every time—for every client, every outcome. We use this as our guiding principle to create profoundly memorable experiences for the long term and bring the WOW to all that we do.”

Learn more about Media West, Inc.’s approach to driving innovation in the industry with its new look!

Q: How long have you been in the industry?

A: With more than 55 years in the industry, we live and breathe creative productions and truly love what we do!

Q: What is your approach to working with clients?

A: From day one, we embraced a meticulous, high-touch approach to every detail and decision for every client. We put clients first, treat their business like our own and their teams like valued partners. We build long-lasting, trusted relationships to reach client goals while having fun along the way.

Q: How do you ensure project integrity and reliability?

A: Our word means everything. We act with integrity, pay attention to details, and bring projects on-time and on-budget; Every. Single. Time.

Q: What role does creativity play in your projects?

A: Creative thinking defines us. We’re at our absolute best in a brainstorm and bring creativity into every aspect of the project– it’s simply what we do best. It’s our job to elevate experiences for our clients, and therefore creativity is woven through all areas from planning and technology to impactful execution.

Q: How do you cater to different types of audiences?

A: The audience is king. We understand audiences of all types and sizes, and put their personal experience at the forefront. Whether in person or virtually, local or globally, we create memorable and long-lasting impact from the moment the audience interacts, walks in the door or logs onto our URL.

Q: What is your strategy for understanding client needs?

A: Our job is to listen, elevate and innovate. We listen intently to deliver high-impact strategy and creative genius to move our clients’ most important audiences.

Q: How do you handle changes and unexpected situations?

A: Flexibility is everything. We’re flexible as projects evolve, prepare for the unexpected, adapt to last-minute changes, and get it done (with a smile).

Q: What makes your projects stand out?

A: We like to say we bring the “Wow” to every experience. We break through the ordinary to wow our clients and their audiences from arrival to departure, and everywhere in between.

Q: What will see that’s new from Media West?

A: Current and prospective clients will see our refreshed company “look and feel” – from our proposals and email signatures to our dynamic website and logo. The new website makes it easier for clients to get a feel for who we are, what we stand for and how we can elevate their brand with strategic vision and creativity – Every. Single. Time.