Salvation Army + Dallas Cowboys
Video
Thanksgiving Day’s most watched event
For over 25 years, Media West has proudly served as the exclusive technical producer for The Salvation Army Kickoff Halftime Show during the Dallas Cowboys’ Thanksgiving Day home game—one of the most-watched sporting events globally, drawing nearly 100 million viewers.
Producing this spectacular entertainment event, featuring headline acts like Kane Brown, the Jonas Brothers, and Dolly Parton, necessitates a year-long commitment to meticulous planning, preparation, and execution. Our dedicated crew of over 300 professionals, including more than 30 highly skilled technicians, ensures a flawless production for the talent, fans, and viewers alike.
With just six minutes to assemble the entire stage on the field and four minutes for teardown, the stakes and pressure are incredibly high. This is why the Dallas Cowboys and The Salvation Army continue to place their trust in Media West year after year—thanks to our exceptional team, cutting-edge technology, and a reliable partnership that consistently delivers outstanding results.
Media West does what it takes to get the job done. Even if it takes extra hours, extra staff and extra effort. They’ll put in the work to get it done perfectly and give you an end result you’re extremely proud of.
