Professional Bull Riders

Leveraging our expertise in press events and venue production, Media West was tapped by Professional Bull Riders, LLC to unveil its high-octane joint venture with Kid Rock for ‘Kid Rock’s Rock & Rodeo’ at AT&T Stadium. With VIPs like Stephen Jones, Kid Rock, Arlington Mayor Jim Ross, and PBR CEO Sean Gleason in attendance, Media West created an electrifying atmosphere.

Our team delivered standout branding and impactful staging, along with custom truss structures and lighting designed to capture the event’s high-energy vibe. Held before the rodeo, the event built anticipation with a polished experience that left a lasting impression on clients, partners, and the media.