Financial Services and Accounting Firm
Fostering connections with hybrid events
A financial accounting client tasked Media West with creating an immersive user experience for global attendees at their hybrid event, broadcast live from Dallas Cowboys Stadium to viewing parties and remote locations worldwide. Media West’s executive production team coordinated multi-city logistics for both live on-site and remote sessions, managing international communications, equipment, and LED content.
The main event’s set design featured 13 LED walls, forming a distinctive column design. Tiered seating immersed in-person attendees in the experience. For the virtual audience, Media West developed 3D renderings and animations that simulated a “live” user experience. A fly-in video effect replicated the sensation of entering the venue, while smart navigation let users explore session rooms and access information and live feeds seamlessly. The event’s success led to the scheduling of future programs.
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