Dental Equipment Company

Our valued dental equipment client consistently seeks innovative ways to recognize their highest-performing sales team producers. With over 100 winners each year, their objective is to create a program agenda that aligns with the meeting theme, enhances timing and flow, and keeps the audience engaged. Several years ago, Media West proposed a dynamic approach that combines live and pre-recorded elements. Each sales team member submits an iPhone video introducing themselves and their region, adding an element of surprise to the awards. Media West’s producers and videographers record the company’s leadership team announcing award categories, then edit both segments into an entertaining video that plays alongside the live event. Each year, the program timing improves, themes become more creative, attendees stay engaged, and winners love seeing themselves on the big screen. Media West sets are versatile so the theme can be pulled through multiple sessions with one stage design.